Getting people to think differently about the things they do every day is challenging. Habit forms a staunch resistance, and comfort zones aren’t easily abdicated. Nevertheless, that’s something you’re going to have to do if you want to bring about the changes you envision. Whether it’s changing your family’s diet or introducing a new policy at work, you’ll need to switch back and forth between the carrot and the stick and can expect some pushback in the process. Rest assured they’ll come around eventually because they recognize it’s for their own good. It’s just that they need to give somebody grief before they sign on.